Privacy Policy

1. Who we are
Echoing Time Studios Ltd (“we”, “us”, “our”) operates ETS Climate Intelligence Systems, including this website and related online services.

We are registered in England and Wales under company number 17281154. Our registered office is 66 Paul Street, London, EC2A 4NA, United Kingdom.

If you have any questions about this Privacy Policy or how we handle personal information, you can contact us at: [INSERT YOUR CONTACT EMAIL FOR PRIVACY/ENQUIRIES].

2. What this policy covers
This Privacy Policy explains how we collect, use, store and share personal information when you:
- visit or use this website
- make an enquiry or request a quote
- register interest in ETS products or services
- create or use an online account or customer portal (where available)
- take part in pilots, trials or research projects with us
- receive communications or updates from us.

It also explains your rights under UK data protection law, including the UK General Data Protection Regulation (UK GDPR).

3. The personal information we collect
The information we collect depends on how you interact with us. It may include:

3.1 Information you provide directly
- Contact details (such as name, email address, phone number, organisation)
- Enquiry details (for example, information about your growing environment or project)
- Account details (such as login details, profile information and preferences)
- Communication content (emails, messages, feedback or support requests)
- Pilot or trial information (for example, information you provide when applying to or taking part in a pilot).

3.2 Information we collect automatically
When you visit our website or use online services, we may automatically collect:
- Technical information (such as IP address, browser type, device identifiers)
- Usage information (such as pages visited, links clicked, time spent on pages)
- Cookie and similar technology data (see the Cookie Policy for more details).

3.3 Information from ETS systems and telemetry
Where ETS systems are installed and linked to an identifiable customer or user account, we may process:
- System configuration and status information
- Environmental readings and telemetry linked to your account or project
- Logs relating to alerts, notifications and system interactions.

We use this information to provide and support ETS services, including monitoring, diagnostics, maintenance and improvements.

4. How we use personal information
We use personal information for the following purposes:
- To respond to enquiries, quote requests and support questions
- To provide, operate and improve our products, services and website
- To set up and manage user accounts and customer portals
- To plan, run and evaluate pilots, trials and research projects
- To send service messages, updates and important notices
- To send marketing communications where permitted by law and your preferences
- To maintain the security and integrity of our systems and services
- To comply with legal and regulatory obligations and to establish, exercise or defend legal claims.

5. Our legal bases for processing
We rely on one or more of the following legal bases under UK GDPR:
- Performance of a contract: where processing is necessary to provide products or services you have requested, or to take steps at your request before entering into a contract.
- Legitimate interests: where we have a legitimate business interest in processing information and this is not overridden by your rights and interests (for example, to respond to enquiries, improve services, or maintain security).
- Consent: where you have given clear consent for a specific purpose (for example, certain marketing communications or optional cookies).
- Legal obligation: where we need to process information to comply with a legal or regulatory requirement.

6. Sharing personal information
We do not sell your personal information.

We may share personal information with:
- Service providers who help us operate our website, systems and services (for example, hosting providers, email and communications services, analytics providers, payment processors, logistics and support partners)
- Professional advisers (such as legal, financial or compliance advisers)
- Other parties where necessary in connection with a business transaction (for example, a merger, acquisition or restructuring)
- Law enforcement, regulators or other authorities where required by law or to protect our rights or the rights of others.

Where we use service providers, they are only allowed to process personal information on our instructions and must protect it appropriately.

7. International transfers
Some of our service providers may be located outside the UK. Where personal information is transferred outside the UK, we take steps to ensure an appropriate level of protection, for example by using contracts approved for use under UK data protection law.

8. How long we keep personal information
We keep personal information only for as long as necessary for the purposes described in this policy, including to meet legal, accounting or reporting requirements.

Retention periods depend on the type of information and the context in which it was collected. For example:
- Enquiry and quote information is typically kept for a period that allows us to follow up and keep appropriate records of our communications.
- Account and customer information is kept while the account is active and for a reasonable period afterwards.
- Telemetry and system logs linked to identifiable users may be kept for as long as needed to support system performance, diagnostics, safety and compliance.

We may keep anonymised or aggregated information that does not identify you for longer periods.

9. Cookies and similar technologies
We use cookies and similar technologies on this website. These help us understand how the site is used, improve performance and, where applicable, support features such as login or preferences.

Non-essential cookies (for example, certain analytics or marketing cookies) will only be used where permitted by law and in line with your choices. You can manage your cookie preferences through the cookie banner or your browser settings.

For more detail about the cookies and similar technologies we use, please see our Cookie Policy.

10. Security
We take appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse or alteration.

However, no system can be completely secure. If you have reason to believe that your interaction with us is no longer secure, please contact us using the details in section 1.

11. Your rights
Under UK data protection law, you have certain rights in relation to your personal information. These may include the right to:
- access a copy of your personal information
- correct inaccurate or incomplete information
- delete certain information (the “right to be forgotten”)
- restrict or object to certain types of processing
- receive your information in a portable format, where applicable
- withdraw consent where we rely on consent (this will not affect the lawfulness of processing before consent was withdrawn).

These rights are subject to conditions and exceptions. If you wish to exercise any of these rights, please contact us using the details in section 1.

12. Complaints
If you have concerns about how we handle your personal information, please contact us first so we can try to resolve the issue.

You also have the right to complain to the UK Information Commissioner’s Office (ICO):

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

www.ico.org.uk

13. Changes to this policy
We may update this Privacy Policy from time to time. The “last updated” date will show when it was most recently revised.

If we make significant changes, we will take reasonable steps to bring them to your attention (for example, by displaying a notice on the website).

Last updated: [INSERT DATE OF PUBLICATION].